Who We Are: The scope of Internet resources is
expanding exponentially, increasing the need for specialty web portals that
provide high quality content in well-organized directories. Such sites
enable users to truly browse by topic or interest rather than
rely on broad Internet searches. Committed to this single vision, RailServe.com
is the largest and most visited rail directory and rail
search engine on the Internet and provides a highly targeted audience
for advertisers.
Why Advertise With Us: RailServe.com has provided advertising solutions to
nearly 200 clients, ranging from sole proprietors to the Fortune 500, with an
annual retention rate exceeding 95%. Serving the needs of travelers,
hobbyists, and the rail industry for 12 years,
RailServe.com's flexible advertising solutions reach 2,500,000 targeted users annually.
What We Offer: RailServe.com offers three primary advertising types. Please select from the following options to learn more about
the unique advantages of each method. Or,
contact RailServe.com
with your advertising goals and let us propose a variety of
advertising options just for you.
- Banner Advertising: for
maximum exposure, a picture is worth a thousand words
- Premium Links: distinguish
your listing in any category for just $145/year
- Sponsorship: home page
placement starting at just $50/year
Banner Advertising
For banner advertising sales and information, please
contact RailServe.com.
Since 1996, banner ads have been the most popular form of RailServe.com
advertising. Banners allow advertisers to use both pictures and
words in highly visible locations to reach potential customers. To determine whether banner
advertising is right for you, please consider the following benefits:
Targeted Advertising:
Choose from nearly 150 advertising locations
throughout the site to target specific audiences best suited for
your products, services, or website. RailServe.com is primarily used by train
hobbyists, travelers, railfans, and industry stakeholders.
Fixed Banner Placement:
Many sites rotate ad banners throughout numerous pages or sites, leaving the advertiser without sufficient control of their
audience. At RailServe.com you simply select the desired
locations and length of advertising term. Your ad is displayed
upon every page view, similar to traditional print advertising. When
choosing among advertising locations, RailServe.com can provide
you with a guaranteed impression count (ad views) per
month.
Highly Effective Banners: As
a rail directory, most RailServe.com users come to browse
or search for web sites by category of interest. Coupled with a
selection of targeted full-size ad banners in highly visible locations, we
like to think of RailServe.com advertisers as "featured sites,"
supported by a history of strong advertising response and high
retention rates since 1996.
Flexible Packages for Your Budget:
RailServe.com gives you the freedom to select one or
many advertising locations for any desired period. Category pages
(such as the Model Railroad Internet Retailers Page and the
Locomotives & Railcars Page) start as low as $15/month and generate up to
30,000
impressions (views) per page per month. Rotate multiple ad banners in
the locations you choose for maximum exposure to repeat visitors to
the site. Start advertising today and pay later - RailServe.com billing is flexible to meet
your needs.
Advertising Benefits:
Select RailServe.com banner advertisers are entitled to a free
Premium Link (value $15/month)! For example, you may wish to run
an ad banner on the home page to reach the maximum possible audience. In doing so, you will also be provided a premium listing on
your respective category page, with a link placed above all other free
listings. Additionally, select banner advertising packages include
a complimentary "Sponsor" designation on the RailServe.com home
page.
Maximum Advertising Exposure: RailServe.com
has a solid history of growth since 1996 and served 2.5 million
unique visitors in 2007. To provide the
most accurate representation of your advertising potential, we do not
use overall "hits" or "page views" when describing site exposure, nor
do reported figures include client or affiliate sites. Also while
advertising, you may view your live ad stats (impressions/views and
click-throughs to your site) and make desired changes to your ad
banners at any time.
^ A "visitor" is
defined as a single user session. For example, if one uses RailServe.com
for one hour while visiting numerous pages, they are recorded as a single visitor. If they return to the site once each month, they are
counted as 12 visitors for the year. Additionally, RailServe.com resources linked from
external sites are excluded from this count. As a result, this count is
considerably more conservative than sites reporting total "hits" or
"page views," or that utilize hit counters across multiple pages.
Premium Links
Many RailServe.com category pages contain hundreds of listings and reach more
than 10,000 viewers/month. To leverage the benefits of RailServe.com's
popularity and distinguish your listing among hundreds of others, RailServe.com offers the opportunity to upgrade your
listing for $15/month or $145/year.
A Premium Link will move your listing from its present alphabetical order to
the top of the category page. Not only will your
link be placed at the top, your site's title and description will
appear in bold with a
icon beside it to further distinguish your listing.
Low Cost, High Exposure:
Even in the most popular
categories that reach 30,000 viewers/month, your site
can be highlighted at the top for just $145 a year. If your site is
related to multiple RailServe.com categories (i.e. a retailer
that sells both books and videos, or railcar leaser that also provides
maintenance services), discounts are available for
multiple premium links.
Targeted Advertising:
Choose from approximately 135 categories
throughout the site to target specific audiences best suited for
your products, services, or website. RailServe.com is primarily used by train
hobbyists, travelers, railfans, and industry stakeholders.
High Effectiveness:
While distinguished by their high placement, bold text, and icon
designation, premium links still appear in-line with other listings
and are not presented as commercial advertisements. Even if a user skims past the ad banner on a page in search of a
specific listing, they are likely to see your listing first.
Convenience:
No banners. No waiting. Payment can be made online
and your Premium Link begins within 24 hours.
To upgrade to a Premium Link, please
contact RailServe.com.
Sponsorship
RailServe.com sponsorship provides a unique,
inexpensive opportunity for placement on a site that reaches more than
two
million users annually. Starting at just $50/year, you may
place a one line text sponsorship listing on the RailServe.com
Home Page. Sponsors are listed in descending order of sponsorship
amount, so greater sponsorship amounts yield higher placements. Many
clients choose to combine sponsorship with banner advertising and/or
premium link advertising on specific category pages.
For
more information about current placements or to begin sponsorship,
please contact RailServe.com.
|
